My wife and I had the opportunity to visit The Sonoran Desert Museum in Tuscon, AZ a few years back. While there we came across the Prairie Dog “exhibit”.
It was hilarious, we had a good laugh while we took these pictures. The holes in the ground for their dens were massive, and I am sure they didn’t do the digging as their paws looked useless with curled claws… What we took from this was that yes, their life was easy – but was it? In actuality it was probably very hard for them to be in that environment. Nothing to do but eat, sleep, and sit there. They weren’t happy. They weren’t empowered to create for themselves because they were in bondage – not free to create their surroundings and defend their burrows that they worked especially hard at.
I think much happiness and fulfillment comes from an ability to accomplish a task and create something useful. Bringing a product to market takes much creativity and once accomplished brings much fulfillment and happiness to not only the creators but all those who benefit from its use in their lives.
My wife and I have been thinking a lot lately on what makes a product and brand popular (maybe more me!). I have studied many examples including Walt Disney and Apple and the creative abilities of Steve Jobs and Walt Disney.
One of the main reasons their products were so successful is because they were trained towards optimism and looking at failure as opportunities. When they hit walls, whether it be financial or otherwise, rather than stopping, they found a way over, under, through, or around with creativity.
Being human is also having the innate desire and ability to create. Creativity as defined by Dictionary.com is “The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, originality, progressiveness, or imagination.”
I think creativity hits the target for both Walt Disney and Steve Jobs. The word create means to cause to come into being, as something unique that would not naturally evolve or that is not made by ordinary processes.
Our goal and the “Why” here at Wowflutes is to instill and inspire others to create! By creating a simple product, the Wowflute, that can be carried anywhere, and is easily played with a unique, simplified, fingering method, one can create music wherever they may be.
You, our customer will be inspired to not only create music but to look at your own ability to create and bring about ways to conquer the walls placed in your path. That is what we are striving for. To awaken those who are sleeping giants – the next Steve Jobs or Walt Disney could be you!
Anyways, those are our rambling thoughts for today. Have a great day and find something to create!