Creativity needs to be applied in how and where we play our instruments as well as the sounds!
I think the Musician Leonhard Paul has achieved this feat and gone beyond! I was perusing through The Ocarina Network and found a link to this video. I think that being a musician in the age of YouTube and social sharing requires humor to be involved. Humor shows a level of cleverness that people recognize and want. The word Clever means showing inventiveness and originality. I think that describes this short act exactly.
So think outside the box and add a bit of cleverness to whatever you do. This is easier said than done, but if it is your passion that you apply it to it will be easy. I have strived for this within my own studio Wowflute Designs – I create clever and creative ocarinas! Many times when I am selling my small wowflutes or deomnstrating them I get the saying “well, that’s clever” or “Wow.” I decided since I hear these words so much that I should use them in my marketing strategies. I have applied both to the name of my business and our tagline and it has made a world of difference. Cleverness when applied correctly will keep you customer involved and interested – even if it is just for a short period of time.