Posted on Leave a comment

Uncommon Common Sense

300 miles, no water - desert common sense
Common sense (which, in truth, is very uncommon) is the best sense I know of: abide by it; it will counsel you best.- Lord Chesterfield

What is common sense?

The official definition is native intelligence; Sound, practical intelligence that is independent of specialized knowledge or training.  Some people call it following your gut.  Some people call it just knowing and doing what is right.

It is uncommon.  Too few people today follow their gut.  They feel they should be doing something else with their life, but instead of changing they continue to go through the motions of habit.  Habit is an interesting part of life.  There are good habits and bad habits.  We really are somewhat like sheep when following a habit because we are used to it.

Let’s talk about some good habits that should be common sense.

1) Sleep.

With the advent of the modern world of technology and electricity it is easy to stay up late and sleep in.  It is easy to limit our needed sleep to only a few hours.  Our bodies need time to recharge and organize the experiences of the previous day.  I have recently changed my schedule.  I used to work on making Wowflutes in the evenings before bed.  I would generally start a batch around 8 or 9 pm.  I would finish after midnight and get up around 5:30am to get ready for my day job.  This took its toll.  I felt like I was putting my passion and what I loved on the backburner.  Leaving it till the last minute everyday made it seem unimportant, and it was easy to not want to do it.

I switched it up.  I now get to bed in the evenings around 9:30-10:30pm and get up at 4 am.  It has made a huge difference.  Now I feel I am working on my goals first thing instead of last.  I have several hours to think to myself with no interruptions.  It is wonderful!  I really did not know what I was missing.  The old adage by Benjamin Franklin goes “early to bed, early to rise, makes a man healthy, wealthy, and wise”.  You would think this would be common sense, but it is uncommon.

2) Working on your talents

People love to work on their talents. They love to feel like they are good at something.  Many folks feel they don’t have any talents though…  Just because their talents may not be as visible as others.  It is common sense to work on your talents, but how many people do?  It is easy to say you do not have time to develop them, but your gut tells you differently.  I know folks who work a job they don’t like and go home and worry about their job and their boring life and go to sleep and go on to the job, day after day after day.  Why?  Because it is the sheep mentality of just following a habit.  Instead of worrying – set goals and time aside for working on something you enjoy, your talent.  Something that you would do for free.

I have found that this is a secret to managing employees and helping them enjoy their work.  For example, I was the general manager of a mining company – Alpine Gems, for a short time from 2013-2014.  It was my grandfathers company and he had built it from the ground up.  When he passed on in 2011 the company was split between his sons and daughters.  No one was actively participating in the business on a daily basis and it was faltering.  The company had never had employees and I was bent on changing this.

The first person I hired was a great guy named Kasey.  He was a hard worker and could easily manage working in stone.  I made him my warehouse manager and we spent a lot of time planning and discussing the goals for the business.  I found out that he had been a theater major and was interested in making movies.  He had a talent in production and directing.  So I decided to focus many hours of our days in producing marketing content to spread online.  Kasey was exuberant and went above and beyond what I asked for.  It was because it was his passion – something that he would do even if he didn’t get paid.  He worked extra hours on story boarding and editing in his spare time at home.  We created a lot of content that was helpful in securing new business and growing the company’s non-existent presence online.

Our sales in the first six months were double the previous year.  People knew we were having fun and working hard – especially our customers.  Unfortunately there were too many cooks in the kitchen that thought we were having too much fun and not working.  I resigned when we realized our hard work was in vain.

I still get to work with Kasey as he helps me create more great content for Wowflute!

If you want to change things up develop the habit of working and developing your talents.  An easy measuring stick is to find what you would be willing to do for free.

3) Elevate those around you.

This is a habit that has far reaching potential.  When you choose to elevate others you are also elevating yourself.  Elevating others is making them feel good about themselves.  When you speak to an old friend or a new acquaintance make sure to get them talking about themselves.  Learn about what they love and what makes them tick.  People love to talk about themselves – it is just human nature.  An excellent read that has inspired this habit is the book by Dale Carnegie, How to win friends and influence people.  A common theme throughout the book is simple common sense to treat others how you would want to be treated.

4) Smile.

The easiest way to help folks feel good is to smile more.  Smiling is contagious.  People look better when they smile. They look more healthy and attractive.  When you smile folks want to be around you more; they want to know what makes you happy and why you are smiling.  Make it a habit to smile wherever you go and be interested in others. This habit will make you good connections that will grow your network and improve every aspect of your life.  It is easy.  It is common sense, that unfortunately, is not that common.

Posted on 1 Comment

Focus on Everything – How to Ace the Product Design Process

ET Highway
Extra Terrestrial Highway, Nevada, USA

Focus.  What does it mean?  I like to find the origins of words because it really helps in gaining a deeper understanding of the meaning.

Focus is a point of convergence.  Like the Extra Terrestrial Highway in Nevada almost goes to a point in the distance.   In Latin it literally means “Hearth, Fireplace“.  Which possibly stems from focusing the sun in a lens to a point hot enough to create a flame.  So how does this definition of focus apply to the design process?  A focus is knowing your end goal and aligning all aspects of the process to get you there.

Product design is a process.  I love product design.  I love to see and buy products that have good design.  I absolutely hate a poor design, especially when it would not have been that hard to make it great.  This is even harder to understand when you look at examples like the Ford Pinto Case.  The executives making decisions in this example actually valued human life as an expense that they could afford when compared to fixing a simple design flaw.  I know this is kind of the extreme, but to see a finished product that went through all the stages of the ideas and concepts, to engineering and development, through prototyping and manufacturing, to marketing and distribution, and to still have a poor design… that, my friends is infuriating to me.  How many eyes and hands did that poor design pass through?  How many people could have spoken up and put in their two cents and made a change?  How does this happen?

I think the answer lies in the process.  It is complex.  It is time oriented.  It deals with people from many walks of life.  Sometimes those people lose their focus, or maybe they are focusing on the wrong end.

Taking a road-trip is like this process.  One time I went on a road-trip through Rachel, Nevada. I felt the trip was long and rather boring.  I missed a lot of the tourist traps and other unique locations that can make for a better, more memorable experience.  I do not even remember why it took so long or where our final destination was.  Just like you may miss a great unique experience that you really needed to see (the A-Le-Inn in Rachel, NV is a great example), it is really in where your focus lies.  Bringing a product to market is very similar.  As it comes down to crunch time people tend to start accepting more and more of what they otherwise would change – they start to focus on just the end rather than the process.

This is where our focus should be – in the process.  Just like when you are on a road-trip, the fun happens when you focus on all the parts of the trip along the way rather than just getting somewhere as quickly as possible.  A friend and mentor of mine, Nelson Boren, once told me to “Focus on everything”.  I was not sure what he meant by this because in my mind it was the opposite of what focus means.  If you focus on everything in reality you are not focused on anything.  It was not till many years later that I finally understood what he meant.  I finally realized that it is possible to focus on everything with the proper team in place with a proper leader that defines the vision.  Each member of that team can focus on doing their job in line with the overall vision.  All these jobs and tasks can then be focused towards the vision.

In product design, there is always a better design.  Even if you think you have arrived, a product can always be improved.

A cousin of mine is a horse fanatic.  She loves everything about horses.  She has studied them, ridden them, has action figures, pictures, blankets, clothing, you name it.  She told me that when you are riding a horse (especially a trained horse), they will move in the direction you look.  The horse can sense the slightest movements and therefore it is important to look where you want the horse to go – not just pull the reigns in that direction.  You need a definite focus.

Back when I was in high school taking a Drivers Ed class, we practiced on what looked like glorified washing machines.  There was an overhead screen that displayed a rather boring simulator movie from a laser disk.  You turned your steering wheel when the car on screen started to turn or a red light would come on.  My drivers ed Teacher was also the German teacher, Herr Corry was his name.  His commentary was the best aspect of the class and is what I remember most.  He told us that “…when passing cars on the freeway and especially semi trucks, DO NOT LOOK AT THEM!”  “Oh wow, look at the size of those tires!?” “When driving always keep your focus on the road ahead of you.”  It is simple to get distracted when passing.  He went on to explain that when you look at a semi truck when passing, devastating history has taught us that you move towards it.

You move towards it.  Whatever you focus on you move towards.  Easy.  Or is it?  How does one determine the focus for a product?  Or a company?  Or a project?

It is simple:  Focus on Quality.

This is the answer to how to focus on everything.  By focusing on quality – it is no longer about the product or the design or the company.  IT is about quality.  Quality in every step of the process.  Quality in concept, quality in engineering, quality in manufacturing, quality in marketing, it all leads to a quality end product design to be proud of.  When you focus on quality the road-trip, though long, will be enjoyable. You will not want it to end.  You will find ways to always improve your process and product which will equal greater success and more opportunity.

Everything will align and fall into place if you make quality your overall goal and focus.